Thursday, April 24, 2014


Disney retail locations around the country will be celebrating STAR WARS DAY (May the 4th ... be with you) with a special event to celebrate the launch of a new exclusive toy line.  On Sunday, May 4, 2014 the first 100 customers (3 years and older) at each Disney Store location will receive a limited edition collectible Star Wars pin.  Starting at 12:30pm children 3 and up will be able to participate in an interactive Star Wars presentation where they can learn about the "Ways of the Force":

  • Participating children will be provided an inflatable light saber (while supplies last) which they can use to master hands-on training during the presentation...pretty cool!

  • They'll discover the Jedi Mind Trick and learn how Obi-Wan Kenobi uses it to serve the greater good.

  • Help Luke Skywalker destroy the Death Star through an interactive Media Wall experience.

  • Plus participate in a Medal of Bravery Ceremony where they will receive a coloring sheet with their very own medal to decorate and cut out.

In addition to promoting attention to the upcoming Star Wars: Rebels animated television series coming this summer to Disney Channel & DisneyXD and the feature film, Episode VII coming in 2015, Disney Stores are utilizing the event to promote expanded Star War merchandise at the stores.  One of the new exclusive items that will be sold at Disney Stores starting May Fourth is a new toy line of Star Wars action figures.

The new Star Wars TALKING ACTION FIGURES toys will be 18" tall and feature the original voices and sounds of  the characters from the original trilogy of Star Wars movies.  The first wave of figures will each feature 15 phrases plus sound effects and light-up effects.  Darth Vader for example will have an illuminated light saber.  Stormtroopers, X-wing pilot Luke Skywalker, and smuggler Han Solo will have weapons with gun barrels that light up as if lasers are shooting from them. Boba Fett and Chewbacca will join Darth Vader, Stormtroopers, Luke Skywalker, and Han Solo on store shelves later in the year.  These action figures will retail for $29.95 each.

I'm going to have to pick up a stormtrooper for my son and I to play with!

In addition to the MAY THE FOURTH special event and the debut of exclusive Star Wars merchandise at Disney Stores there will be one more thing to look out for in May.  Guests at Disney Stores throughout the month of May can pick up FREE collectible trading cards featuring characters from the classic films each week while supplies last.

To find the closest Disney Store to your home click on the STORE LOCATOR tab at the very top of the homepage at 

No comments:

Post a Comment