NFLPA, the union for professional football players in the National Football League, is upping its game when it comes to creating professional opportunities for its membership to market themselves off the field within the entertainment industry through the creation of its own multimedia development and production company called Athlete Content & Entertainment (ACE) Media. Owned by the NFL Players Association and select strategic partners, ACE Media strives to provide unparalleled access to the athletes that are known for entertaining sports fans on fall Sunday afternoons so they are more prominently featured beyond game days within a wider variety of educational, lifestyle and entertainment outlets. ACE Media already has several successful projects to its credit including Catching Kelce on E!, Trading Playlists on Spotify, Take It To The House on Bleacher Report and Branding U on Above Average.
TOUCH clothing, jewelry and eyewear line was the first women's only sports-licensed fashion brand and is currently the only one licensed by all the major sports leagues within the United States. As a comic book aficionado, I also appreciate that she is the creator of a great graphic novel series called "Hacktivist." Milano will bring more than 30 years of experience as an actress, author, designer, and entrepreneur to help NFLPA members gain exposure and maximize professional opportunities beyond their efforts on the football field.
the ACE Media board comes at a critical time in our growth. With
hundreds of unique projects featuring almost 400 athletes last year,
on expanding even further,” Ahmad Nassar, President, NFLPA, and
ACE Media Chairman of the Board told A Geek Daddy. “Alyssa is the very best board member
out there, with a unique track record bridging sports and entertainment.
She's going to help us develop even more great
opportunities for athletes, programmers, publishers, brands and leagues
to create content across all sports and media."
“This is really
an incredible opportunity for every player,” said Kansas City Chiefs
Pro Bowl Tight End Travis Kelce, who has worked with ACE on several
including the new E! series Catching Kelce.
“To have someone with experience navigating Hollywood, and leveraging
its crossover appeal with sports and business, is a tremendous asset for
and ACE Media. What Alyssa Milano will bring to the table will help
each and every one of us in showcasing our personalities beyond the
field – and across different kinds of media.”
How big of a football fan are you? Can you spot and identify players when they don't have their helmets on? Keep an eye out as you are bound to be having a lot more opportunities to test yourself in spotting players off the game field as ACE Media continues to expand its members profiles within the entertainment industry and beyond.