Monday, October 10, 2016
Zoobe expands its app lineup with Hello Kitty products
Expanding on the success of the Zoobe app, its developer has just announced a partnership to create a new series of digital products utilizing Sanrio GmbH's brands starting with HELLO KITTY. Under the deal, Zoobe Message Entertainment will create products featuring these globally beloved brands both in 2D and 3D animation. “Hello Kitty StoryGIF app” was the first product to result from this new partnership launching last week on iMessage, Apple’s long-awaited and stylish messaging platform that now includes stickers, apps and other fun features. The Hello Kitty StoryGIF app allows users to select from over 50 adorable animations and multiple upcoming themes to create and text unlimited customizable and socially shareable StoryGIFs featuring Hello Kitty and friends. After its initial debut on iOS devices it is also now available for Android as well.
“Hello Kitty’s continued global allure to fans of all ages is astounding,” Zoobe Message Entertainment CEO Naz Amarchi-Cuevas told A Geek Daddy. “These quick-text GIF stories are snack-sized treats that bring Hello Kitty to life in a whole new way. They connect the brand via emotion and humor through playful story-telling with the expressive animations.”
“This new StoryGif app by Zoobe is like nothing currently on the market,” Egita Di Filippo, Head of Digital Content, EMEA for SanrioGmbH added to the discussion. “We are excited to be on the forefront of a new digital movement with Zoobe, who is leading the way in the marketplace; bridging the messaging world, consumer products and entertainment. Our fans are already in love with the Hello Kitty StoryGIF app, and having as much fun as we did in the development of it, by spreading our company’s motto “Small Gift, Big Smile!” through animations in their messages.”
Zoobe’s next Sanrio StoryGIF apps are expected to feature Mr. Men & Little Miss, Gudetama, and Chococat in the coming weeks. Each app will be followed by themed packs to further contribute to the story creation.