MOPAR (a simple contraction of the words MOtor and PARts) originated on August 1, 1937, as the name of the antifreeze used in Chrysler's cars. MOPAR has since evolved over 80 years to serve as the total service, parts and customer-care brand of all FCA vehicles around the globe. That change came in a variety of phases though. First in the 1940's and 50's, MOPAR expanded beyond anti-freeze to incorporate other vehicle parts and products eventually representing Chrysler's entire aftermarket segment.
FAST N' LOUD on cable television's Discovery Channel.
MOPAR's influence in motor sports declined a bit in the 1980s & '90s but it has continued to stay true to its DNA by continually supporting drag racers in National Hot Rod Association (NHRA). More recently the brand powered to back-to-back NHRA Pro Stock championships, in 2012-2013. MOPAR-sponsored Dodge Charger R/T fuel teams fielded by Don Schumacher Racing have also dominated the NHRA Funny Car class, claiming four championships in the last six years, and spearheading the capture of the NHRA Manufacturers Cup by the MOPAR and Dodge brands in 2016.
What started out as the name for antifreeze over 80 years has become one of the most trusted brands in the automotive industry. Today, the MOPAR brand distributes more than 500,000 parts and accessories in over 150 markets. Plus it coordinates dealer service standards and provides tech support for FCA dealerships across the globe. I was concerned when Fiat gained control of Chrysler that the company's American heritage would be eroded but if anything as part of FCA the MOPAR brand is expanding its influence within the overall company. While MOPAR has had a nice ride over the last 80 years it looks like there is still a long road to go for this iconic automotive brand.
MOPAR will be celebrating its 80th birthday in a variety of ways throughout 2017. Keep an eye out for announcements regarding limited-edition anniversary vehicles, 80th anniversary-themed service, parts and customer-care offers for customers, as well as special merchandise, events, celebrations and more. For news and updates about MOPAR follow their Twitter account @OfficialMOPAR or visit mopar.com