Friday, April 24, 2015

Super Heroes Assemble App Lets You Turn Your Next Visit to Walmart into a MARVEL-ous Adventure

This shop has been compensated by Collective Bias, Inc. and its advertiser. All opinions are mine alone. #AvengersUnite #CollectiveBias

Unleash the power of MARVEL's The Avengers through your smart phone with Walmart's Super Heroes Assemble app available on Google Play and through the App Store.  This augmented reality app lets you engage in photo ops with characters from MARVEL's The Avengers: Age of Ultron movie, explore their world from a 360 degree perspective, and even suit up to transform yourself into one of your favorite heroes like Hulk, Iron Man or Thor.  The powers of the Super Heroes Assemble app are unlocked when you use it to scan special images located on posters and products at your local Walmart store.   After downloading the app for my iPhone, my daughter and I headed to Walmart for a scavenger hunt to test out the augmented reality capabilities of Super Heroes Assemble.

Our first find was a poster in the toy department. Each of the locked powers for the app has an Avengers character associated with it that when you click on their face it shows you an image of the poster or product that needs to be scanned to make the feature accessible.  The app automatically opens your smart phone's camera so all you have to do is point your device so that the virtual image displayed on its screen overlaps with the real world one.  When we scanned this poster a giant Hulk Buster Iron Man appeared to take a photo with my lil Thor.

Searching through the aisles at Walmart we found specially marked Doritos, Dr. Pepper, Kellog's Fruit Snacks, and Cheez-It baked snack crackers products and displays with special images for us to scan.  Scanning these images as we found them around the store unlocked access to 360 degree interactive experiences, for example you can run the Mark 44 Iron Man armor through its paces and see what it is capable of through the Hulk Buster Testing Facility,  opened access to various character abilities that let you suit up as a favorite Avenger in photographs you take, and others created in-store Avengers photo ops like our picture with Hulk Buster Iron Man.

While the Photo Op feature only works specifically when you are scanning the special images, the Suit Up functions will work anytime after you have scanned the images that unlocks one of the eight featured characters which are Black Widow, Hawkeye, Thor, Captain America, Iron Man, Incredible Hulk, Hulk Buster Iron Man, and Ultron.  We had a lot of fun playing around with the Suit Up features around the house and at the playground after we had unlocked all the characters during our Walmart scavenger hunt.

Here's a HINT, if you can't find all the special images while at Walmart they also have them displayed online and you can scan them off the screen from the store's special MARVEL's The Avengers: Age of Ultron web site section by looking for the "unlock more epic content" banner. 

 The Walmart website also features some coloring pages you can print out for the kids to have some fun with in the MARVEL's The Avengers: Age of Ultron section including the one below.

Make your next visit to Walmart a MARVEL-ous adventure with the Super Heroes Assemble App.  Have some fun with your own scavenger hunt while you pick up all the fan essential toys, clothes and food items to get yourself ready to see MARVEL's The Avengers: Age of Ulton which arrives at movie theaters on May 1, 2015. We had some smashing good daddy-daughter time playing with this app (hey remember Avengers isn't just popular with the guys, girls are big fans too!) and I'd encourage you to check it out to avoid becoming green with envy that you missed out on the chance to suit up as one of your favorite Avengers.

So which member of the Avengers is your favorite?  Black Widow, Bruce Banner, Captain America, Hawkeye, Hulk, Iron Man, Quick Silver, Scarlet Witch, Thor, or Vision?  Iron Man has my vote while my daughter loves to role play as Thor while her twin brother pretends to be Captain America in their adventures at the park and in the backyard.


  1. Technology continues to amaze me! What a cool experience! I think Captain America is my favorite!

  2. OMG this is so cool! Thanks for sharing!

  3. Oh my goodness, your daughter is such a cutie pie! Love that she likes Marvel. A girl after my own heart. :)

  4. This is awesome! Thanks for letting us know about this. My kids will surely love it!

  5. I'm an Iron Man fan too. Those closeups of Tony Stark while he's in the suits are SO HOT! *swoon* The app looks like a lot of fun and I love your daughter as Hulk! #client