Sunday, January 10, 2021

ESCAPE TO SALVATORFEST


After 2020 we could all use a nice getaway. While there is still a ways to go before travel becomes common place again, Paulaner USA is hosting a great sweepstakes for a trip in 2022 to attend one of the world's best brew fests in Munich, Germany. Enter to win a VIP vacation to attend the famed Salvatorfest bier festival!

During the Middle Ages, monks in Munich's monasteries had to fast for 40 days during Lent but while restricted from consuming food they were allowed to indulge in beer. The monks crafted a beverage called ‘Fl├╝ssiges Brot’(liquid bread) that was rich in nutrients and calories along with the added bonus of being alcoholic. The first monks known for brewing these beers, the Paulaners, named their batches 'Salvator.'

Eventually drinking these starkbiers (strong beers) expanded beyond the walls of the monasteries into the city of Munich and throughout Bavaria. Enjoying Salvator became a Lenten tradition that evolved into a local starkbier festival that has taken place for generations. The brewery started by monks in the 1600s is now the largest in Munich and has transformed to a family-owned business which exports a portfolio of beers to more than 70 countries. As time has passed and the brewery has evolved, Paulaner still remembers how it started by hosting Salvatorfest during Lent.


If you would like to Escape to Salvatorfest, CLICK HERE to submit an entry in the Paulaner USA sweepstakes. One lucky winner will win a trip to Munich, with special VIP accommodations and privileges courtesy of Paulaner USA. Additional prizes are available in this Escape to Salvatorfest promo as well. So get your entries in before March 15, 2021! I sure would be thrilled to win this sweepstakes myself and wish everyone good luck in the chance to win this awesome trip.

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