SPIDER-MAN TEAMS UP WITH THE U.S. POSTAL SERVICE
I was watching March Madness basketball the other night on the television when a commercial featuring your friendly neighborhood Spider-Man popped up on the screen. In an interesting move the United State Post Office has teamed up with the Spider-Man in a cross-promotional campaign to market their priority mail service and the upcoming movie "Amazing Spider-Man 2." I have to give a nod to the USPS for making a nice marketing move that adds some hip to a somewhat stodgy brand and provides it with the hype of a block buster movie to break through all the advertising clutter out there. The television commercial that kicked off this marketing campaign features some excellent visual effects showing off Spider-Man web slinging across New York to get a special delivery for the postal service to none other than the legendary Marvel Comics icon Stan Lee. Check it out:

This marketing campaign will also include special exposure of the USPS and its logo in the upcoming "Amazing Spider-Man 2" movie. So that's something to keep an eye out for when you see the movie knowing that is something going on behind the scenes as a brand sponsorship for the show's production. Here's a trailer for Amazing Spider-Man 2 opening in theaters on May 2, 2014:
No comments:
Post a Comment