Saturday, January 14, 2017

Batmobile in the Spotlight at Detroit Auto Show

Startled Detroiters were abuzz as the night sky over the city glowed with an iconic symbol.  Emblazoned against the top of the city's towering Renaissance Center landmark was the Bat Signal.  Was the Joker on the prowl and would the Caped Crusader be on his way to save the day?!  Actually the signal displayed against the backdrop of GM's corporate headquarters was to alert us all that the batmobile was on its way ... to the Detroit Auto Show the next day.

Holy Plastic Bricks Batman there's a life-size LEGO Batmobile at the Chevy exhibit! Yes its true! Chevrolet unveiled a life-size LEGO® Batmobile to correspond with the first day the 2017 North American International Auto Show being held at COBO Center in Detroit, Michigan was open to the public and will be on display until the conclusion of the event on January 22.

Measuring 17-feet long and featuring exclusive stud shooters, the LEGO Batmobile from Chevrolet was designed to strike fear in the heart of any villain. The vehicle was inspired by Batman’s Speedwagon featured in “The LEGO® Batman Movie,” which hits U.S. theaters on February 10, 2017.  In this exciting new animated LEGO® adventure, Batman, DC’s iconic Super Hero who famously prefers to work alone, must learn to cooperate and connect with others to save Gotham City from the villainous Joker.

Designed and assembled by a team of LEGO Master Builders at the LEGO Model Shop in Enfield, Connecticut this real-life plastic brick Batmobile took 222 hours to design and 1,833 hours to build.  This life-size model weights 1,695 pounds with each of its tires weighing just over 100 pounds.  While Chevrolet humorously promotes the vehicle as being available in 12 different shades of black to appeal to aspiring Dark Knights, the model actually consists of 17 different colors of LEGO plastic bricks. In total 344,187 LEGO bricks were used to construct Batman's Speedwagon.

Chevrolet has created a funny mock up of a vehicle schematics page promoting the "All-New LEGO Batmobile from Chevy" that promotes it to potential buyers as "perfect for a night out saving the town."  Filled with information about towing capacity, horsepower, and wi-fi connectivity, this website even compares the Batmobile's features to The Joker's Notorious Lowrider and The Riddler Racer.  You really need to check this out! If you aren't scared off by a $48,000,000 price tag please CLICK HERE to find out more info about LEGO Batmobile from Chevrolet.

In addition to being displayed at the Detroit Auto Show and shown on the big screen in "The LEGO Batman Movie," this Batmobile will also appearing in Chevrolet’s “Real People, Not Actors” campaign. In the new spot, real LEGO® Minifigure figurines discuss what kind of person would drive the all-new LEGO® Batmobile from Chevrolet.

The LEGO Batmobile from Chevrolet is a partnership between General Motors, LEGO, and Warner Brothers to celebrate the upcoming release of "The Batman LEGO Movie."  For more information about the movie, please visit

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