Monday, May 8, 2017


My kids are really into Pokémon right now --> they love the collectible card game, watching the animated TV series and my daughter goes to sleep every night with a stuffed Pickachu creature.  So they're going to be excited to find out that the great folks over at Wicked Cool Toys have just announced an exciting new partnership with The Pokémon Company International.  Beginning in July 2018, Wicked Cool Toys will become the master toy licensee for the globally popular Pokémon brand with the rights to manufacture and market action figures, play sets, roleplay items and other toys around the world except in Asia where the brand is managed by its parent company.

"Pokémon is one of the most beloved entertainment properties in the world and Wicked Cool Toys is thrilled to become part of that legacy," Michael Rinzler, co-president of Wicked Cool Toys noted in an announcement sent to A Geek Daddy. "We can't wait to deliver innovative and fun toys that embody the joy of Pokémon to kids and the brand's millions of passionate fans around the world."

The Pokémon Company International will also become a strategic investor in Wicked Cool Toys and be provided a seat on the toy company's board of directors.  This new partnership is hoped to enhance collaboration between the brand and its licensee when it comes to developing toys.  The investment in Wicked Cool Toys is similar to a strategic partnership The Pokémon Company International entered into with Niantic, Inc., the developer and publisher of the Pokémon GO video game app.

Keep an eye out for the new Pokémon toys from Wicked Cool Toys to begin hitting store shelves in the fall of 2018!

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