Friday, August 25, 2017

Find the Force Augmented Reality Experience

Star Wars
We found some Porgs!  These new creatures being introduced in THE LAST JEDI can be viewed through an augmented reality feature on the official Star Wars app as part of Disney's upcoming Find the Force promotion.  Beginning on Force Friday (the day when the first new toys tied to THE LAST JEDI are being released) and running through that weekend (September 1 - 3, 2017), Star Wars fans can participate in an augmented reality treasure hunt.  Look for special graphics on participating retailer's websites and physical store locations to unlock unique augmented reality experiences.

Scanning the Finding the Force graphics using the Star Wars app will reveal a character who through augmented reality will come to life on the screen of your mobile device.  You can then take photos and record videos of you interacting with the character.

Find out more about how this promotion works at  While there you can try an advance preview and scan a graphic on the website for the chance to meet some Porgs through augmented reality.  Note you need to keep the graphic within the picture frame to maintain the augmented reality image.  If the graphic disappears so does the Star Wars character image.  We printed the graphic out on paper though and took it outside to have some fun with the augmented reality features beyond being limited to the activation image displayed on the Star Wars website.

Return to websites and stores each day as the characters they reveal will be rotated each day throughout the weekend.  You'll be able to find a total of 15 characters throughout the 3 days.  Plus the more characters that are found, additional special features will be unlocked on the app as well.

Even if you aren't planning on purchasing any toys during Force Friday, this promotion provides a fun way to enjoy the product launch weekend.  I always have a blast playing with augmented reality apps and am looking forward to checking out the Find the Force promotion.  It looks like it is going to be a lot of fun!

You can join in this pop-up augmented reality scavenger hunt at over 20,000 retail locations across 30 countries between September 1 - 3, 2017.  Within the United States, in-store displays with the special Find the Force graphics will be at Disney Store, Walmart, FYE, Toys R Us, Target, Staples, Rooms to Go, Petco, Meijer, Kohl's, JC Penny, Hot Topic, Hallmark Stores, Gamestop, Fred Meyer, Build A Bear, Brookstone, Books A Million, Best Buy, Bed Bath & Beyond, and 2nd and Charles.

Don't feel like leaving the house?  You can also search for graphics on participating partners' websites.  Online you can find the graphics at Walmart, ThinkGeek, The Northwest, Tee Turtle, Staples, SelkBag, Roomates Decor, Regal Robot, Pottery Barn Kids/Teen, Petco, My Cool Car Stuff, Marvel Comics, Mattel Hot Wheels, JC Penney, IDW Publishing, Hot Topic, Her Universe, Hasbro, Hallmark, Gamestop, FYE, Fred Meyer, Fifth Sun, Fathead, Fantasy Flight Games, Fanatics, Entertainment Earth, Build A Bear, Best Buy, Brookstone and Bed Bath & Beyond.

May the Force be with you in your augmented reality experience hunt! STAR WARS: THE LAST JEDI opens in U.S. theaters on December 15, 2017.

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