Sunday, August 2, 2015

IAmElemental - Action Figures for Girls

girl super heroes

My twin 6 year old son and daughter really enjoy playing together with super hero themed action figures and I really enjoy that during these play times there tends to be harmony and peace in the house versus the bickering and fighting that often occurs between siblings.  One issue though that isn't so nice that often comes up when they are playing "super heroes" is out of the twenty or so action figures my kids have only one is a woman and the rest are men so at some point the question always comes up from my daughter why can't she have more girl super hero toys to play with and why does her brother get to have more toys than her.  I explain that the toys are for both of them to enjoy and unfortunately most of the characters just happen to be boys but if we see some girl super hero characters at the store we'll pick them up for her.  I also make an effort to explain that just because the super hero characters are guys doesn't mean she can't as a girl enjoy playing with them and she shouldn't worry about something being a "girl" or "boy" toy but rather focus on having fun playing with any toy she wants to.  That being said it would be nice to have a few more lady super heroes for my daughter to play with.

Therefore, I was happy to have recently discovered a new line of action figures meant to show girls and boys that women can be super heroes too.   Launched last year, IAmElemental is a series of seven 4" articulated action figures that are individually packaged and include a drawstring carry bag, shield, an interchangeable accessory, Elements of Power chart and two trading cards featuring strong, healthy female super heroes.  In addition to the super hero aspect of these action figures, the toy line also incorporates STEM (Science, Technology, Engineering & Math) to help encourage girls to take interest in these professional fields where women traditionally lag in comparison to men.  Individual figures are $9.99 and are available to purchase online and at these retail stores.  At 4" these action figures are also a nice size so that they are relatively compatible to playing with other popular action figure lines like DC Comics Justice League, Marvel's Avengers, and Star Wars toys that tend to range in size from 3.75 to 4 inches as standard sizes.



Each IAmElemental action figure has its own unique theme.  For the current 7 figure lineup the characters represent bravery, energy, honesty, industry, enthusiasm, persistence, and fear:

girl super heroes


 BRAVERY does not shrink from challenge or difficulty.  She has the ability to create a protective force-field around herself and others.

girl super heroes

ENERGY approaches life with excitement and does not do things half way.  She has the ability to control electrical impulses.

girl super heroes

HONESTY tells the truth. She has the ability to make others tell the truth.


INDUSTRY works hard at all she does.  She has the ability to control physical objects and repair anything that is broken.

girl super heroes

ENTHUSIASM cultivates and shares a positive mindset.  She has the ability to change the negative emotions of others.

girl super heroes

PERSISTENCE finishes what she starts and persists in spite of obstacles.  She has the ability to push through any obstacle with super strength.

girl super heroes

FEAR spreads the impulse to pull away.  She has the ability to stop a moving object in its tracks.

IAmElemental action figures were named one of the "25 Best Inventions of 2014" and "Top 10 Toys of 2014" by TIME Magazine. These toys are suggested for children 4 years old and older. In addition to purchasing the action figures individually they can also be purchased in a bundle that includes a lunchbox carry case for $65. For parents or grandparents of elementary school aged girls and boys, these are some action figures this Geek Daddy believes you should check out. 

girl super heroes

IAmElemental was started as a Kickstarter campaign that met its funding goals in 2 days drawing backers from all 50 states and six continents. According to Julie Kerwin with the privately held New York City-based toy company behind these action figures, "IAmElemental, which was launched to worldwide acclaim via Kickstarter, envisions kids as the creators of a play experience in which they are the active agents in a story of their own design."



For more information, visit www.iamelemental.com

7 comments:

  1. Interesting. I have mixed feeling when it comes to "girl" toys. My favorite toy growing up was my Captain America action figure, my daughter's favorite was her lizard collection. Not sure why we need to label toys, but as far as it goes, these look pretty cool. I like the positivity they bring to playing.

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  2. As a mom to girls who LOVE action figures, I think these are awesome! My gals don't seem to care if they play with 'boy' toys, but I'm sure they may change their mind in a few years when they are gender-aware. Thanks for sharing about these - totally adding to my daughter's 5th birthday list :)

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  3. That is so cool! Nice to see they are making more options for kids to play with! I think it's important for the girls to see themselves represented in super heros and for the boys to see that as well! What a cool thing.

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  4. Awesome collectibles. My 7 year old daughter will surely love these action figures. Looks awesome!

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  5. My 8-year-old would love these. They are like Barbie super heroes!

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  6. Very neat! Having had a daughter first and then a son, we play with a lot of Barbies, and now Shopkins. LOL

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  7. I didn't know you also had twins! Mine are 6 too! My girls love action figures and I think they'd love these. I'll put these on my Amazon list for Christmas. These are MUCH better than Barbies :)

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