Monday, November 19, 2018


Have you heard about REINDEER IN HERE? It is a book + plush toy box set meant to provide children with an exciting way to enjoy the days leading up to Christmas designed by a dad hoping to create a positive holiday tradition for his kids. Here's how it works → in early December the Reindeer In Here book and plush “magically” arrives to visit the children in a family. The book and toy share with kids a special untold story about Santa's reindeer.

Reading through the included story book kids learns that many years ago Santa asked his reindeer for some help in learning about each child’s true Christmas wishes. Santa told his reindeer he wanted a way to get to know the children he delivers presents to better. One different little reindeer who was born with one antler smaller than the other and big blue eyes suggested a way to solve Santa’s conundrum. The little reindeer told Santa he should send his reindeer early in the month of December to stay with the children to learn as much as possible about each child – where they live, what they like, what they do each day, where they go, who their family and friends are, and what their TRUE Christmas wishes are. Then the reindeer can report back to Santa detailing their daily adventures.

So children are encouraged to play with the toy reindeer that comes with the REINDEER IN HERE book then set it under the tree on Christmas Eve to greet Santa Claus. When Santa finds the reindeer, it will go with him back to the North Pole … that is until the next year when it returns again in early December to be reunited with the child for another holiday season. Children will look forward to that magical time when their very own special Christmas friend comes back to see them again year after year.

REINDEER IN HERE is taking off like Santa's sleigh having sold out last year when it was first introduced and garnering nine 2018 toy industry awards. 1,200 neighborhood retailers, including Hallmark and Learning Express, as well as will be selling REINDEER IN HERE this year. For more information, you can also go to to find out more about this fun new Christmas tradition for families to enjoy.

Plus had the chance to have a friendly chat with dadpreneur Adam Reed about the inspiration for REINDEER IN HERE as well as the challenges and rewards of making his dream of creating a new Christmas tradition a reality:

Q: How did it come about that you wanted to try and start a new Christmas tradition?

A: I wanted to start a Christmas tradition with my family, and felt that traditions like the elf were too negative and stressful. After not being able to find a positive Christmas tradition that didn’t create stress for parents, I decided to create one.

Q: There is an emphasis in the promotions for Reindeer In Here that this product was created by a dad. Why do you believe that is important for consumers to know and what fatherhood experiences have inspired and influenced the creation of Reindeer In Here?

A: It was important to me for people to know that it wasn’t some big corporation behind it. I created this tradition for my family, and it just so happens that tons of people around the world are now starting to adopt it. To me it’s important for the consumer to know that this brand is based on positive family values, and a core message that ‘being different is normal.” I am just a dad who wanted something positive for his children to remember the rest of their lives, and luckily it has resonated and spread like wildfire.

Q:  As a parent what is it that you want other parents to know about what makes Reindeer in Here special?

A:  It not only is a positive magical Christmas tradition that your children will remember forever, but it is also a stress-free tradition for parents as well. Most importantly the core message of ‘being different is normal’ resonates all year-round.

Q:  Are there any insider insights about Reindeer in Here that people would enjoy knowing about which someone might not otherwise catch if they weren't pointed out to them?

A: My daughter named Peeky the three-haired polar bear, as when she was little she used to play hide and seek, and instead of saying ‘peek-a-boo’ she would say “Peeky.” Peeky the polar bear plays hide and seek in the entire book and is a fun added game for children to try and find him on multiple pages throughout the book.

Q: Reindeer in Here sold out the first year it was on store shelves. What do you think the appeal is that has made it a hit? Where can people get their hands on one for this Christmas season?

A:  The appeal is on multiple levels. First, the elf is in a downward trend. It’s a tradition that has lost steam and many parents feel is negative so there was a tremendous opening in the market. Second, it’s a positive Christmas tradition with NO STRESS for parents, while other traditions created a ton of work for them. Third, the timeless message for children that ‘being different is normal,’ is what really resonated with families all over the world.

Q: Lots of people dream of being their own boss, but being an entrepreneur is full of risks and failures that can be daunting. Can you share some of the challenges you overcame and rewards you achieved during your Reindeer in Here entrepreneurial experience?

A:  It was and is a true rollercoaster. I have bet my family’s entire life-savings on this venture, but I believe in it like I have never believed in anything else in my life. The days are long, the nights are short (no sleep), but seeing the smile on every child (and parent’s) face who receives a reindeer makes it all worth it. 

Q:  What advice would you give to someone who wants to bring a dream to life like you did with Reindeer in Here?

A: Persistence and passion. Those are the two keys needed to succeed. Every day there is a challenge, but if you have those to attributes you will always succeed. 

Q: Can you name all of Santa's reindeer off the top of your head? 

A:  Ha! I wish I could….instead I have all the amazing names that children come up with for their Reindeer In Here, like Fuzzy, Snowflake, Bob-O, Flash Grinch, Snuggles, Petey, Rudy, Dashaway, Stormy, and Cuddlebug. If that doesn’t show you the connection children have with this reindeer I don’t know what will!

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