Saturday, January 14, 2017
Batmobile in the Spotlight at Detroit Auto Show
Holy Plastic Bricks Batman there's a life-size LEGO Batmobile at the Chevy exhibit! Yes its true! Chevrolet unveiled a life-size LEGO® Batmobile to correspond with the first day the 2017 North American International Auto Show being held at COBO Center in Detroit, Michigan was open to the public and will be on display until the conclusion of the event on January 22.
Designed and assembled by a team of LEGO Master Builders at the LEGO Model Shop in Enfield, Connecticut this real-life plastic brick Batmobile took 222 hours to design and 1,833 hours to build. This life-size model weights 1,695 pounds with each of its tires weighing just over 100 pounds. While Chevrolet humorously promotes the vehicle as being available in 12 different shades of black to appeal to aspiring Dark Knights, the model actually consists of 17 different colors of LEGO plastic bricks. In total 344,187 LEGO bricks were used to construct Batman's Speedwagon.
Chevrolet has created a funny mock up of a vehicle schematics page promoting the "All-New LEGO Batmobile from Chevy" that promotes it to potential buyers as "perfect for a night out saving the town." Filled with information about towing capacity, horsepower, and wi-fi connectivity, this website even compares the Batmobile's features to The Joker's Notorious Lowrider and The Riddler Racer. You really need to check this out! If you aren't scared off by a $48,000,000 price tag please CLICK HERE to find out more info about LEGO Batmobile from Chevrolet.
In addition to being displayed at the Detroit Auto Show and shown on the big screen in "The LEGO Batman Movie," this Batmobile will also appearing in Chevrolet’s “Real People, Not Actors” campaign. In the new spot, real LEGO® Minifigure™ figurines discuss what kind of person would drive the all-new LEGO® Batmobile from Chevrolet.
The LEGO Batmobile from Chevrolet is a partnership between General Motors, LEGO, and Warner Brothers to celebrate the upcoming release of "The Batman LEGO Movie." For more information about the movie, please visit legobatman.com