NEVER TOO EARLY TO BECOME A FAN OF SUPERHEROES AND WIZARDS

Kids Preferred, an American toy company with a focus on providing developmental tools and entertaining products for infants and toddlers has announced a licensing agreement with Warner Bros. Discovery Global Consumer Products to bring some Hollywood magic to little ones. They have joined forces to create an incredible infant and toddler collection that will introduce the enchanting worlds of the DC Universe and Harry Potter to Generation Alpha. It is never too early to become a fan of superheroes and wizards! 

Kids Preferred has brought caped crusaders and beloved wizards to life in the form of cuddly and adorable plush toys, blankets, teethers, and activity toys. Parents can share their fanship with children through an assortment of adorable, safe and family-friendly DC Universe and Harry Potter themed items. A perfect way to ignite the imagination of little ones.

YOU ARE A WIZARD HARRY! 

From the Hogwarts House on-the-go blanket to Dobby foot rattles, parents can introduce little ones to the fantastical people, places and animal companions of the Wizarding World franchise. The Golden Snitch Plush offers embroidered wings filled with a crinkle sound to perk up little ears. The beans tucked inside the golden ball can even boost sensory development.

For teething babies, choose a Harry Potter Teether Blanket to soothe achy gums. Hermione Granger’s Teether blankie, like Harry Potters’s, offers crinkle sounds. A Ron Weasley Plush Beanbag features the red-haired and freckled wizard with many embroidered details. If you must choose between Gryffindor, Slytherin, Hufflepuff, or Ravenclaw, make sure to have its mascot in plush – Lion, Snake, Badger or Raven.

HOLY RATTLES, TEETHERS & PLUSH TOYS BATMAN!

Kids Preferred has also introduced a range of DC Universe toys to engage the youngest members of the family. From the Batman-on-the-go clip and pull-down vibrating activity toy to the Squeak and Peek Soft Book, there's something for every little superhero. Here are some highlights of the DC Universe collection: 

 - Batman and The Joker 15" plush 

 - Superman Activity toy with rattle, teether, and crinkle sensory textures 

 - Wonder Woman Plush with a swaddling cape 

 - Batman and Superman-themed ribbed textured blankies

Look for these Kids Preferred licensed products this summer and fall at retail partners Amazon, Target, Kohl’s, Barnes & Noble, Burlington and others across the United States. 

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