DC Comics is shaking up much of its publication lineup in June as it refreshes its titles with a new creative direction and vibe hoping to make its stories more compelling to expand its consumer demographics beyond white middle aged men like myself. This new fictional universe is meant to have more characters and storyline to appeal to more diverse audiences and is being marketed with the slogan
DCYOU. DC promises that its comic book lineup will now have more characters and plots that are relevant and relatable to our overall societal population so that no matter who YOU are there will be something of interest for YOU being produced by the publisher.
DC Comics
Convergence event in March and April put all of the publishers monthly serial titles on hold for two months and set the stage for this newest revitalization effort. Beginning in June, DC will resume publication of 25 of its best selling comic books from where they left off before the Convergence break and will introduce 24 brand new titles that will begin at issue number one. The new and existing comic books though will all have a focus on incorporating a more diverse focus on the racial and sexual make-up of its character base. Expect to see more females in leading roles, more racial groups incorporated into stories, and sexual orientations being incorporated into plots. These efforts will also attempt to refresh print characters so they are more in sync with how they are portrayed in the television shows and movies based on the DC universe that have been very popular lately. A focus on illustrating its comic books with a contemporary vibe to be appealing to millennial and teen readers is also a priority with the DC Comics New Universe.
“This heralds in a new era for the DC Universe which will allow us to
publish something for everyone, be more expansive and modern in our
approach and tell stories that better reflect the society around us,”
said DC Entertainment Co-Publisher Dan DiDio in a press release provided to A Geek Daddy blog. “Whether you’ve been a DC
fan your whole life, or whether you are new to comics – there will be a
book for you beginning in June.”
“More than ever before, DC Comics fans are being exposed to our rich
portfolio of characters through multiple sources, including an
unprecedented number of highly successful TV shows, video games and
upcoming major motion pictures,” added Co-Publisher Jim Lee. “We are
looking to extend that experience within publishing to ensure there is a
comic book for everyone. For example, fans of the ARROW television
show may want more stories about BLACK CANARY. Now they can find modern,
fresh takes on the character in the pages of her standalone series both
in stores and digitally.”
The first of DC's new comic books hits store shelves on Wednesday, June 3, 2015. Here's the full lineup for what is coming out in June with the new
DCYOU creative direction and character vibe:
A Geek Daddy blog also has a sneak peek of some of the new comic books coming out. Click on the links below to read a free 8 page preview of these upcoming issues:
So what do you think? Is this a legitimate artistic and creative effort to rejuvenate DC's comic book readership with teen and millennial readers plus increase the diversity of their fan base or is it just marketing fluff by a publisher who tends to reboot its product offerings every few years? I hope it is a good faith effort to bring in younger readers and cater more to a female audience because the medium needs to start bringing in new customers to keep itself alive down the road. It would be a shame if the stories told by comic books are eventually replaced entirely by tv shows, movies, and video games.
If you are planning to pick up any of these comic books in the new DC Universe coming out in June, also note many comic book retailers will be giving out some fun swag to customers who venture into their stores in June. Read my past post
Free Swag at Comic Book Shops in June from DC Entertainment for more information.
