Friday, January 15, 2016

Rey is on her way

My son and daughter loved the new Star Wars movie and unanimously their favorite character in The Force Awakens was ... Rey - the young woman whose mechanical skills, piloting abilities, and aptitude for winning a brawl have made her role one of the most appealing parts of the film.  I've had to intervene a few times in battles between my kids when they both have wanted to play at the same time with the one Rey toy Santa brought for Christmas.  In fact there not being enough Rey toys to go around is a current complaint for Star Wars fans who can't find the sci-fi saga's new leading lady on store shelves.

For the first time ever, the Star Wars brand was featured in the National Retail Federation's top ten toys lists for BOTH boys and girls.  Realizing that Rey is a big part of the appeal for a new generation of fans and there is unsatisfied market demand for items featuring this character, Disney recently acknowledged in a press release that it is now making a concerted effort to get more products featuring her out to retailers.

According to Elissa Margolis, Senior Vice President, Disney Store, "Rey is a true break out hero in the movie and is proving a huge hit with our guests. Demand for Rey merchandise was strong even before the movie released, with products selling as quickly as we could restock shelves, and it is only growing with the success of the film."

Keep an eye out for new toys, clothing, collectibles, and home goods featuring Rey as they begin to roll out at Disney Store locations and other retailers nationwide.  Some items featuring Rey that are or will soon be available include:

Rey branded light saber toys from Hasbro 

A Nerf shooter shaped like Rey's blaster from The Force Awakens

A buildable figure from LEGO 

3.75 inch Rey action figure in her Resistance gear by Hasbro

Rey's land speeder from Mattel

Playskool Rey & Captain Phasma toy set

20-inch BIG-FIGS action figure from JAKKS PACIFIC

Exclusive Disney Store Figure Play Set

Exclusive Disney Store 6-inch Elite Series Die Cast  Action Figure

Disney Store Limited Edition Sculpture

Rey Pop! figure from FUNKO

Rey Build-A-Bear

Disney Infinity The Force Awakens Video Game

If you come across some Rey products not included in this list that you want our A Geek Daddy readers to know about shoot us some information in the comments section, tweet us the info or a pic to @Geekdad248 or let us know on our Facebook page.

No comments:

Post a Comment